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Create A Killer Product by Writing Your Sales Letter First!


You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first!

"But wait a minute (you might be thinking)... this sounds totally 'Bass Ackwards' doesn't it?" It sure does but it REALLY works too...

And here's why ... When you envision a product, prewriting the sales letter first allows you to place no limitations on it. You can write more freely as the very things you describe are actually helping you design and create your product's features and benefits.

Now all of a sudden you have an extended blueprint that can add many bells & whistles some of which will actually end up being part of your final product.

You'll also find that much of your original inspiration will also give you many great sales copy components that will also end up in your sales letter too.

And, in this mode of no barrier mind-streaming, you'll undoubtedly come up with more creative ideas than the restrictive mind we use when analyzing possibilities...

Always use your higher logic to harness your creativity into a final workable solution. But don't inhibit your creative process when initially creating your products...

Instead try this...

Set out for a dream product state-of-mind that is full of features that can be turned into benefits... What you're doing in essence is conjuring up the most unlimited version of your product. One that defies all confines at this stage. Write it out as if this product was right there in front of you and can performed every detail that you promise...

You are in effect reverse-engineering your product which is a catalyst to making the product not only better, but also helps it live up to the high expectations you design into it.

What you bring into reality is an out growth from using unlimited creativity to logical harnessing of all ideas fused into a finalized product. Writing the sales letter first adds incredible inspiration into your product ideas. This technique helps dictate new avenues of creation and marketing that can add much leverage to a successful product launch.

A good way to get you started in using this principle is consulting a good source on sales copy writing. There are many great ones out there to choose from. I highly recommend, Order Button Triggers. It will help you do this quite effectively as it triggers your sale writing creativity using a unique Trigger Association System not found in any other books on the same subject. You can find it at: http://www.OrderButtonTriggers.com

(c) By Michael Nicholas, 2004

Michael Nicholas is the author of, Order Button Triggers. His ground breaking ebook focuses on how to get prospects to click the order button to buy. Featuring over 30 years of Internet marketing experience combined, Michael brought in top marketers to tell how they do it. Click for more info==> http://www.orderbuttontriggers.com


MORE RESOURCES:

Sales - Google News

Treasury to Sell Floaters in Second Half of Year, Dealers Say - BusinessWeek


Treasury to Sell Floaters in Second Half of Year, Dealers Say
BusinessWeek
The Treasury Borrowing Advisory Committee, the group of bond dealers and investors that meets quarterly with the Treasury to share insights on the debt market, unanimously endorsed the sales, according to minutes of the group's meeting released Feb. 1.

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Apotex pays Bristol, Sanofi damages over Plavix - Wall Street Journal


Apotex pays Bristol, Sanofi damages over Plavix
Wall Street Journal
Apotex Corp., Canada's biggest drugmaker, has paid Bristol-Myers Squibb Co. and Sanofi SA, the two brand-name drugmakers that jointly sell Plavix, $442.2 million in damages ordered over its improper sales of a generic version of Plavix in 2006.

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Beer sales could be boon for Arizona's universities - AZ Central.com


Beer sales could be boon for Arizona's universities
AZ Central.com
Several Arizona representatives have proposed a bill that would open the door to selling beer and wine to the general public at state university sporting events. My gut reaction was "never" as I envisioned stadium students sections turning into a ...

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Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman - San Francisco Chronicle


Wall Street Journal

Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman
San Francisco Chronicle
The New York Fed in June ended its earlier plan to sell Maiden Lane II assets through regular auctions, following sales of about $10 billion. The face value of the assets had dwindled to about $21 billion when the auctions were halted.
Goldman in $6.2bn toxic asset dealFinancial Times

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Orchids Paper Products Company Reports Record Quarterly Converted Product ... - MarketWatch (press release)


Orchids Paper Products Company Reports Record Quarterly Converted Product ...
MarketWatch (press release)
The increase in converted product sales resulted from a 46% increase in converted product tonnage shipped and a 2% decrease in net selling price per ton. The increase in shipments was due to a combination of new product sales which were primarily in ...

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iPhone on Sprint: Great for sales, terrible for profits - Christian Science Monitor


Christian Science Monitor

iPhone on Sprint: Great for sales, terrible for profits
Christian Science Monitor
The Apple iPhone was the top-selling smartphone of the last quarter, according to a new report from the International Data Corporation – the king of a smartphone market that has expanded by as much as 55 percent over the past year.
Sprint's iPhone sales can't stem lossesSan Francisco Chronicle
Sprint's First iPhone Sales Add to Wider LossWall Street Journal
You can lose money selling iPhone, just ask SprintBetaNews
Slate Magazine (blog) -Fox News -Forbes
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Wells Fargo's Carroll eyes cross-selling by brokers - Reuters


Wells Fargo's Carroll eyes cross-selling by brokers
Reuters
Wells Fargo is known to carefully track sales of credit cards, insurance and other products to its bank customers. And executives have embraced the idea of cross-selling. The firm does not have any mandatory cross-selling sales goals for its brokers, ...

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Las Vegas Still Selling More Homes in January, Yet Prices Still Declining - World Property Channel


Las Vegas Still Selling More Homes in January, Yet Prices Still Declining
World Property Channel
The local housing market began 2012 in much the same way it ended 2011, local home sales increased compared to the same month last year while prices dipped. "We continue to sell existing homes at a record pace and at bargain prices," said greater Los ...

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Newsstand Report: Sales Down Across the Board, Elle Plumets 18%, and ... - Fashionista


Globe and Mail

Newsstand Report: Sales Down Across the Board, <em>Elle</em> Plumets 18%, and ...
Fashionista
Glamour was at the industry average, selling an average of 469544 copies. Marie Claire wasn't far behind, falling 8.9 percent to 231054 and W's newsstand was down 7.4 percent to 20426. Harper's Bazaar's single-copy sales fell 7.3 percent to 147194.
Canadian magazine sales slip in 2nd half of 2011Globe and Mail
Newsstand magazine sales down 10% in USChina Post

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Average Salespeople “Fly By The Seat Of Their Pants” - Utah Pulse


Average Salespeople “Fly By The Seat Of Their Pants”
Utah Pulse
If you feel that selling isn't hard work you probably aren't as successful as you could be. 2. Salespeople don't think through the sale as they should. If you don't know the who, what, where, when, why and how of the sales opportunity, you are missing ...
The Forum Corporation: New Survey Finds That Traditional Relationship Selling ...MarketWatch (press release)

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