Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Sales Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Stop Screwing Up Your Sales Letter
"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed toconvince a visitor that they will benefit from buyingwhat you are selling. I began direct marketing before the internet and learnedthe basics of mail order marketing. I am glad to saythat many webmaster have adopted the teachings of theold time, direct mail copy writers. They learned thehard way what would sell and what would not. Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce salesthere is hell to pay. Copywriters learn fast or they were out of work. No, much of the writing on the internet is good. Theproblem is most have not learned about basic layout. Notice how often you see a good sales message delivered in a very small, gray font. It's hard toread even when your nose is almost touching yourcomputer screen. Many people don't have perfect vision... plus ourpopulation is growing older and seeing well canbe a challenge for seniors. Why obscure your sales message? People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read the copy. One click and they're gone! Use a font like Arial... large and black, so it jumps off the page. Your page is too wide! Your lines too long! If your sales letter fills the most screen your sentences will be way to long to read comfortably. The eye likes to scan a few words and then move down to another line. That's what it has been trained todo with newspapers. Newspapers have their text ineasy to scan columns. Even hard cover books have very readable pages... andthat's about as long as you would want a sentence tobe. Please, no more small fonts and long, long sentences. Finally, white only for your background... black typeon a white background. And, please, never...ever put white type on a black background. If you run a split test you will learnit just does not sell! Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences. Paragraphs must be indented. Testing mail orderletter's proved that indenting helped to draw the eye fromthe end of one paragraph to the first line of the next? and increased sales. All words, including headlines, in upper and lower case.Why, because that is what the eye is accustomed to seeing.It's not nice to confuse eyeballs! Everything concerning your sales letter must capture andhold your visitor's interest and attention or your brilliant writingwill fail. The details discussed here can increase your sales by 3% to 10%or more... so just stop screwing up your sales letter! Mark Walters is webmaster of http://www.CashFlowInstitute.comand http://www.BusinessOpportunityReview.comYou can contact him at mailto:info@cashflowinstitute.comCopyright 2005
MORE RESOURCES: Sales - Google News What Nintendo's 2011 sales mean for Wii U, third parties - Gamasutra
Orchids Paper Products Company Reports Record Quarterly Converted Product ... - Sacramento Bee
Apotex pays Bristol, Sanofi damages over Plavix - Wall Street Journal
Beer sales could be boon for Arizona's universities - AZ Central.com
Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman - San Francisco Chronicle
iPhone on Sprint: Great for sales, terrible for profits - Christian Science Monitor
Wells Fargo's Carroll eyes cross-selling by brokers - Reuters
Las Vegas Still Selling More Homes in January, Yet Prices Still Declining - World Property Channel
Newsstand Report: Sales Down Across the Board, Elle Plumets 18%, and ... - Fashionista
Average Salespeople “Fly By The Seat Of Their Pants” - Utah Pulse
|
 |
|
|
RELATED ARTICLES
The Power of Thank-You When was the last time you thanked your customers?This often neglected gesture is a very powerful sales tool. As a small business owner, I want to know that the companies I chose to work with appreciate my business. Lead Generation Sins - 7 Of Them! I really just don't get it.How can so many businesses be missing the lead generation boat by such a long country mile?Billions of dollars in profits, flushed away!Just because of 7 innocent, yet deadly, tactical lead generation errors. Dress as Though You Mean Business Could casual Friday be undermining your leadership ability?One of the cool things about working in a home office is that you can do business in torn jeans and a T-shirt because no one sees you but the dog. And Sparky believes in you no matter what you wear. The Biggest Mistake In Selling! Some trainers and sales managers teach that there are prospects that just need a little more time in the decision-making process. They explain that a decision-maker's stall is not always a put off and they just need to think a bit more about their decision, or that they have to sell the idea to someone else. Expert Qualities in Sales If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product.Why is it that when a doctor recommends a product, people buy it without any hesitation, without talking it over with their spouse, and without asking any questions. How to Blow Rapport Really Fast Do you have 5, 10, or 20 years of sales experience? Or do you have 1 year of sales experience 5, 10, or 20 times? Many salespeople never advance beyond ancient outdated sales lines like "If I do this for you, will you give me the order?" Or "What do I have to do to get your business?" Lines like these are why salespeople have a reputation near lawyers in our society. Everyone learns lines like these in sales at some time or another. Making the Sale When the Customer Wont Buy Ever had a party online or offline, and had guests say "I love that item, but I can't afford it right now", or "It's so hard to decide, I want all of this!". This is a perfect time to sell all those items to your customer without them having to pay a dime. How to Sell High Tech Solutions Many companies are looking to improve upon the speed, security, and accessibility of business technologies, especially satellite and broadband connections to the internet. While customers are becoming more savvy, many don't speak 'tech-ese,' and they still are baffled by terms such as routers, IPSEC, T-1s, WIFI, and broadband. Cracking The Billable Hours Ceiling How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. Program Your Biocomputer For Sales Success Selling isn't something you do to people, it's something you do for them. If you feel as though you're being pushy or twisting arms when you are interacting with prospective customers or clients, you might be doing just that. How to Lose the Sale Quickly & Easily Here are five sure-fire ways to guarantee you will not get the sale;Focus on yourself. I recall meeting several salespeople from a variety of vendors regarding an initiative I was working on for a client. How To Get Your Mail Past The Gatekeeper And Into The Hands Of The Decision Maker GUARANTEED There are several ways to get your information into the decision maker's hands.Use "The Stealth Mail Method". 17 Tips for Bringing Your Event to Life Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration?the list goes on and on. Selling More CDs at Gigs, Case Study: The Rogues A few weekends back, the Brobdingnagian Bards performed at the Austin Celtic Festival. We shared the stage with some amazing bands, but at the very top of my list were The Rogues. Handling Objections HANDLING OBJECTIONSSales presentation is not always going to be plain sailing. You must expect objections. Talking To A Prospect As If To A Friend While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite. A Quick and Simple Tip For Gaining Customers In the course of my career, I've had to deal with a lot of vendors-software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. Flea Marketing Lessons A few days ago, I was signing copies of my book - Climb Your Stairway to Heaven: the 9 habits of maximum happiness - at the flea market. Nobody expects an author to sign books at a flea market. The "Write" Way to More Sales The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end?In today's selling arena, writing skills have taken a backseat to other seemingly more important professional development activities. Chicken Little And The Disintermediation Myth If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
List4Sale Domain Is For Sale - $10,000 For Enquiries eMail Us © www.List4Sale.biz 2011 |
|
