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How Improve Conversion Rates
Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates. Then how do you improve your site's performance if you do not know your conversion rates? What do you take into consideration when making changes to your site's design? What do you do when you have plenty of visitors yet very few of them take the desired action? What do you want your visitors to do? How are they going to do it? What is the next step for your visitor after taking the desired action? These and other questions can easily be answered if some efforts are made towards tracking and calculating websites' conversion rates. Converting your visitor is the ultimate aim of any website. Making the visitor to take the desired action is the fulfillment of a process that started from wherever the visitor clicked to come to your site. The desired action could be; What enables conversion to take place. A visitor landing at your site should immediately feel comfortable with your site. First impression as they say matters a lot. For conversion to take place you must hold the visitor's attention once he lands on your site. Some of the points to note that make for easy conversion are: What is your website's conversion rates. There are many actions a site may desire a visitor to take once he lands at the site. It is the conversion rates of these desired actions that you want to calculate. Lets look at some the typical conversion rates that need to be calculated and what can be done to improve them. 1. The SALES CONVERSION RATE. This gives you an idea of how many visitors are buying your product out of the total number of visitors that visit you site. The sales conversion rate = number who bought / total number of visitors x 100 So if you have about 10000 visitors in the month and out of that , 350 bought your product, your conversion rate is 350 / 10000 x 100 = 3.5% This means that for every 200 visitor that land at your site 7 will buy your product. How to improve the sales conversion rate. Example, if the total number of visitors in the month is 9000 and 300 visitors subscribed. Your conversion rate would be 300 / 9000 x 100 = 3.3 % Getting visitors to subscribe to your newsletter or ezine depends on where the visitor had seen the offer to subscribe. If you are promoting a subscription page, then your description must be enticing enough to lure surfers to visit your page. That is, if they are coming from search engines,ads etc. Most times people will only give their email address when they are sure they will get some quality stuff from your newsletter. If they are already at your site and it is a quality site then you may require little persuasion to get them to subscribe. How to improve the subscription conversion rate. 300 / 4000 x 100 = 7.5% you will need to install a script at your site to monitor the download. You can get a free download monitor script at http://www.Focalmedia.net How to improve your download conversion rate 1500 / 6000 x 100 = 25% How to improve this conversion rate. Affiliate sites need two conversion rates to succeed. One on the affiliate's site, the other on the merchant's site. The first is within the affiliate's control while the second is not. So to succeed in affiliate marketing the affiliate has to choose a merchant with good conversion rates. The merchant should show proof of conversion rates. Or you can calculate how many visitors you sent to the merchant's site and how many converted (that is, resulted into sales). Conversion on affiliate sites largely depends on traffic. As a matter of fact, you need a lot of traffic to succeed as an affiliate. With little traffic your conversion will be almost nonexistent and there will not be enough data to show a consistent conversion rate. For example you might make a sale after 10 visitors to your site and make the next sale after 2000 visitors. This is not consistent. The first sale after 10 visitors might have been a motivated buyer. Which means you were lucky. You need more than luck to succeed in affiliate business. How to improve conversion rates on affiliate sites. Also if there is any industry standard conversion rate (especially for the sales conversion rate), compare your rate to the industry standard. By comparing you will know whether you are doing well or not. Or you can set objectives for yourself. Set a reasonable conversion rate that you want to attain within a certain period and go for it. The author has been earning his living online since 2000. For comprehensive home base business ideas check out one of his sites at http://www.ebizstartups.com There you will find solid, easy-to-do strategies for building a successful home base business. By Salihu Ibrahim About The Author The author has been earning his living online since 2000. For comprehensive home base business ideas check out one of his sites at http://www.ebizstartups.com. There you will find solid, easy-to-do strategies for building a successful home base business. You can publish this article in your newsletter or website as long as you retain the author's byline above and leave all links active.
MORE RESOURCES: Sales - Google News Treasury to Sell Floaters in Second Half of Year, Dealers Say - BusinessWeek
Apotex pays Bristol, Sanofi damages over Plavix - Wall Street Journal
Beer sales could be boon for Arizona's universities - AZ Central.com
Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman - San Francisco Chronicle
iPhone on Sprint: Great for sales, terrible for profits - Christian Science Monitor
Wells Fargo's Carroll eyes cross-selling by brokers - Reuters
Las Vegas Still Selling More Homes in January, Yet Prices Still Declining - World Property Channel
Newsstand Report: Sales Down Across the Board, Elle Plumets 18%, and ... - Fashionista
Average Salespeople “Fly By The Seat Of Their Pants” - Utah Pulse
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