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Color Psychology Will Make Or Break Your Sales Success
Color psychology is the biggest question I receive on aregular basis. The reason being is it's importance. Coloris a trigger that is associated with traditions and used inmarketing over the years so well that they must be honoredor sales are lost. Color will also trigger reactions. It is a given. This iswhy you must know how to choose the right color for theright reaction at the right time. Because of a color's relevance to success in marketing, Ialways like to continue sharing and repeating in some cases,what colors to use and when. Here are eleven of the basic colors. These colors work fortriggers on Americans only. Every country, culture, havedifferent representations for color. If you are evenselling to the Asian culture in the United States, thecolors will change. Learn the colors of whom you areselling too and sales will blossom just like a rainbow oftulips in your garden. Quick List Red Blue Yellow Orange Green Purple Pink White Black GoldGold is worth more than silver or copper but not diamonds.Since we've been taught to associate gold with value, thatis exactly what is triggered when we see it in marketingmaterials. It can seldom be used in marketing materialsthough because the color usually isn't duplicated well.On the Net it gets confused with yellow a lot and whatyellow represents. SilverSilver also represents prestige just like gold. It too,is a hard color to express on the Internet or in printedmaterials. It sends signals of cold or scientific. Thisis why silver kitchen appliances sell so well. It alsorepresents cleanness in some instances, especiallykitchens. This isn't all the colors of the rainbow, they are the mostimportant ones in marketing. Use them wisely and they willmake a difference in sales -- or the type of response youare looking for. Catherine Franz is a Life and Business Coach and MasterPractitioner in the Laws of Attraction. Catherine guidesothers in finding the light of their own existence and walkingan attractive truth in their own lives.http://www.abundancecenter.com; http://abundance.blogs.com
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