Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

 

Dr. Seuss's 3-Step Selling Process


Hello Everyone:  Here's a unique look at learning how to
sell:

"I am Sam. Sam I am. Do you like green eggs and ham? Would
you like them here or there? Would you like them in a box,
would you like them with a fox?"

Most people have read the Dr. Seuss tale "Green Eggs & Ham",
either as kids or to their children. What is interesting is
the connection this tale has to selling. Learn from Dr.
Seuss to build your sales.

~~~~~~~~~~~~~~~~~~~~~~

"Sam-I-Am" Selling Technique

~~~~~~~~~~~~~~~~~~~~~~

1. Sam is selling a product, initially, to an uninterested
prospect, yet it doesn't deter him from asking for the sale.

2. Sam consistently offers the prospect a choice when trying
to close the sale.

3. He refuses to give up. No matter how many times his
prospect says "no," Sam keeps offering alternatives. He
offers fourteen options before finally closing the sale.
This isn't suggesting that you pester your customers.  It
means not to give up too early (most people do, you know).
They hear a couple of "no's" and they develop mindsets like:
marketing is too hard for me, I don't like to market myself,
or I just don't have the personality to market.
Need a web host?   We give this company 5 stars!! Call PJ,
the owner of WebNetHosting.  Here's his personal number
1-877-893-6890.


If you are a business owner, the buck stops there, and it is
your responsibility to ask the prospect for a decision.  You
cannot expect a prospect to do the work for you.   They like
to be asked.  They want to be asked.

If you have been effective in learning about their specific
needs and presented the appropriate solution to your
prospect then you have earned the right to ask them for the
sale. Here are a few selling techniques that will help you
reach this point:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Go On, Tell Me More

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Avoid diving in before you know what you can do for your
client and you thoroughly understand what business
challenges they face. Use open questions to gather
information and avoid jumping to quick conclusions. Listen
carefully and ask for clarify on anything that isn't clear.
Ask them to elaborate by using communication prompts such as
"uh-huh," "tell me more about ____," and "what else?"

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What About Options

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

When its time to present your offer, give them at least
three options or choice of solutions that meet their
specific needs. Explain the benefits of each option, and if
needed, discuss the drawbacks of each alternative. Do not
present so many options that the decision becomes
overwhelming. Be prepared to narrow down your options to two
or three that best suit them and then present those.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Speak Simply

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dr. Seuss used very few words and left such a big impact.
Follow the leader on this one.  Speak in terms they can
understand.  Avoid using any terminology they "may" not
recognize. When in doubt, side with simple.  Case in point;
when I began using computers, I talk with people who are
extremely knowledgeable in their area.  They kept throwing
out terms that I always needed to look up or ask for
explanations.  I choose not to work with these people
because of this one issue

~~~~~~~~~~~~~~

Hug the Objections

~~~~~~~~~~~~~~

Recognize that objections are a natural component of the
sales process.  It's common for a customer to express
several objections before they make the decision to commit
to the purchase. Don't take these objections personally nor
assume that it means the other person is not interested.
Understand that your prospect will likely have specific
concerns about making their decision. They will need to
justify their decision to their spouse, friends or family
and they want to be able to answer their questions
appropriately.

~~~~~~~~~~~~~~

Clarity and Probing

~~~~~~~~~~~~~~

Clarify their objections and uncover their true hesitation.
Give yourself permission to probe to find out what is
preventing them from making a decision.  In almost all
instances, your prospect will provide you with the
information you need to respond if you keep your approach
charge neutral.

Learn to handle objections in a non-argumentative, non-
conflicting manner. When you uncover their true objection
keep your response brief and to the point.  Talk very little
so that it doesn't seem like you are trying to justify your
product or price or talk yourself out of the sale.


~~~~~~~~~~~~~~~~~~

Variety is the Spice of Life

~~~~~~~~~~~~~~~~~~

As long as you do not pressure them into making a decision,
they will not be offended by your request. Develop a variety
of ways to ask for the sale and have the confidence to ask
asking every qualified person for their commitment.
Recognize that most individuals want you to give them
permission to say yes.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The SIX A's: Ask, Ask Ask, And Ask Again

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Take a lesson from Sam and learn the importance of polite
persistence. The most successful sales people ask for the
sale seven or eight times and don't give up at the first
sign of resistance.  Research shows that this persistence
earns double or triple amount of revenue for these
individuals.

Use these selling techniques and win like the Sam You Are.

Dr. Seuss web site with the original story and other games
http://www.seussville.com/seussville/titles/greeneggs/

 

Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development,  Internet
writing and marketing, nonfiction, training.  Newsletters
and articles available at:  http://www.abundancecenter.com
blog: http://abundance.blogs.com


MORE RESOURCES:

Sales - Google News

Treasury to Sell Floaters in Second Half of Year, Dealers Say - BusinessWeek


Treasury to Sell Floaters in Second Half of Year, Dealers Say
BusinessWeek
The Treasury Borrowing Advisory Committee, the group of bond dealers and investors that meets quarterly with the Treasury to share insights on the debt market, unanimously endorsed the sales, according to minutes of the group's meeting released Feb. 1.

and more »

Apotex pays Bristol, Sanofi damages over Plavix - Wall Street Journal


Apotex pays Bristol, Sanofi damages over Plavix
Wall Street Journal
Apotex Corp., Canada's biggest drugmaker, has paid Bristol-Myers Squibb Co. and Sanofi SA, the two brand-name drugmakers that jointly sell Plavix, $442.2 million in damages ordered over its improper sales of a generic version of Plavix in 2006.

and more »

Beer sales could be boon for Arizona's universities - AZ Central.com


Beer sales could be boon for Arizona's universities
AZ Central.com
Several Arizona representatives have proposed a bill that would open the door to selling beer and wine to the general public at state university sporting events. My gut reaction was "never" as I envisioned stadium students sections turning into a ...

and more »

Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman - San Francisco Chronicle


Wall Street Journal

Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman
San Francisco Chronicle
The New York Fed in June ended its earlier plan to sell Maiden Lane II assets through regular auctions, following sales of about $10 billion. The face value of the assets had dwindled to about $21 billion when the auctions were halted.
Goldman in $6.2bn toxic asset dealFinancial Times

all 39 news articles »

Orchids Paper Products Company Reports Record Quarterly Converted Product ... - MarketWatch (press release)


Orchids Paper Products Company Reports Record Quarterly Converted Product ...
MarketWatch (press release)
The increase in converted product sales resulted from a 46% increase in converted product tonnage shipped and a 2% decrease in net selling price per ton. The increase in shipments was due to a combination of new product sales which were primarily in ...

and more »

iPhone on Sprint: Great for sales, terrible for profits - Christian Science Monitor


Christian Science Monitor

iPhone on Sprint: Great for sales, terrible for profits
Christian Science Monitor
The Apple iPhone was the top-selling smartphone of the last quarter, according to a new report from the International Data Corporation – the king of a smartphone market that has expanded by as much as 55 percent over the past year.
Sprint's iPhone sales can't stem lossesSan Francisco Chronicle
Sprint's First iPhone Sales Add to Wider LossWall Street Journal
You can lose money selling iPhone, just ask SprintBetaNews
Slate Magazine (blog) -Fox News -Forbes
all 546 news articles »

Wells Fargo's Carroll eyes cross-selling by brokers - Reuters


Wells Fargo's Carroll eyes cross-selling by brokers
Reuters
Wells Fargo is known to carefully track sales of credit cards, insurance and other products to its bank customers. And executives have embraced the idea of cross-selling. The firm does not have any mandatory cross-selling sales goals for its brokers, ...

and more »

Las Vegas Still Selling More Homes in January, Yet Prices Still Declining - World Property Channel


Las Vegas Still Selling More Homes in January, Yet Prices Still Declining
World Property Channel
The local housing market began 2012 in much the same way it ended 2011, local home sales increased compared to the same month last year while prices dipped. "We continue to sell existing homes at a record pace and at bargain prices," said greater Los ...

and more »

Newsstand Report: Sales Down Across the Board, Elle Plumets 18%, and ... - Fashionista


Globe and Mail

Newsstand Report: Sales Down Across the Board, <em>Elle</em> Plumets 18%, and ...
Fashionista
Glamour was at the industry average, selling an average of 469544 copies. Marie Claire wasn't far behind, falling 8.9 percent to 231054 and W's newsstand was down 7.4 percent to 20426. Harper's Bazaar's single-copy sales fell 7.3 percent to 147194.
Canadian magazine sales slip in 2nd half of 2011Globe and Mail
Newsstand magazine sales down 10% in USChina Post

all 106 news articles »

Average Salespeople “Fly By The Seat Of Their Pants” - Utah Pulse


Average Salespeople “Fly By The Seat Of Their Pants”
Utah Pulse
If you feel that selling isn't hard work you probably aren't as successful as you could be. 2. Salespeople don't think through the sale as they should. If you don't know the who, what, where, when, why and how of the sales opportunity, you are missing ...
The Forum Corporation: New Survey Finds That Traditional Relationship Selling ...MarketWatch (press release)

all 5 news articles »

Click here for Best Buy In-Store Pickup

StreetSideAuto.com

Looking For Royalty Free Photos for your Website, Business or Advertising?

My Life Through The Lens

List4Sale Domain Is For Sale - $10,000 For Enquiries eMail Us

© www.List4Sale.biz 2011

home | site map | links

eXTReMe Tracker