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How To Take The Right Steps To Increase Your Selling Results


Steps - it is unrealistic for most salespeople to expect to make a sale in a single step. Most sales don't end after a single phone call. If you're selling a complex product or service you won't get the order after a single face-to-face sales call. There are a number of steps involved in making a sale. If you want to make more sales, more quickly, more profitably, and do it more often you need your own personalized selling model.

This model consists of all the steps beginning with the identification of a sales opportunity and ends with the customer's commitment to buy. Each step must be clearly defined and as a professional salesperson you must know each step like the back of your hand. How would you answer this question: what are the routine steps you take to generate sales for your company? If you're answer isn't quick, crisp, and concise it means you need to do some homework.

In step - there is only one major way to get in step with your customers and potential customers. The single best way to get in step with your customers and potential customers is to ask rock solid questions. Assume nothing question everything. Remember, the more experience you have the more assumptions you'll make.

People are unique and so are your customers. It's not too early to start asking your customers this question. "What are your priorities for the year 2005." Don't assume you know until you ask the question and listen to their response.

Out of step - do everything you can to be out of step with your competition. From your customers perspective you don't want to look like your competition. Do everything you can to be different. Small differences create big advantages for you.

Example, attach a small ribbon to literature whenever you send it or leave it behind. Your promotional pieces will always standout from the rest of the stuff on your customer's desk. The road to success is paved with differentiation.

Watch your step - personal and professional goals (in writing) determine who you are and establish very clearly where you're going. Imagine you are on one really giant and humongous stairway in life. If you could jettison yourself to the last step on that stairway and sneak a peek back down, what would you see? Probably lots of small steps.

One step leading to another. Always remember every step you take is moving you up or down on the stairway called life. View the steps as action plans on your way to achieving your next goal.

Step down - if the walls are starting to move in on you and you are feeling edgy and stressed you probably have too much on your plate. Translation - you're trying to do too much at one time. When you have so much to do it makes you dizzy just thinking about it, change your focus to doing less instead of more.

Try this; write down three things that are low value time busters. Take the list and toss it away. Forget about doing these three things. Why would you even think about doing low value, time busting, time wasting, aggravating, annoying, and pain in the butt things? Try checking voice mail and e-mail less frequently. The messages will still be there.

Your life needn't be lived on a treadmill that's going full throttle 100 percent of the time. Step down periodically to enjoy the journey called life. Step down if you want a change of pace.

Step on it - time matters most. Watch your watch and keep track of your time. Don't waste your time on anything frivolous. If what you're doing doesn't add value to your customer or make you money, why are you doing it? Today is the most important day of your life!

Are you living it that way? Being busy isn't the same as being productive. Perspiring and getting results are two totally different pictures. The former feels good while the latter is good.

Step up - and take action on all the things you are meaning to do. Procrastinators aren't born they're made from a lifetime of putting things off. Invest two hours this week to clear your desk. Create two stacks, MATTERS MOST and DOESN'T MATTER.

Take everything you've been meaning to do and put them into one of these stacks. Once done, prioritize the MATTERS MOST stack and get rid of the other one. Do first things first and always concentrate on doing what matters most.

Small steps - it's been said that a journey of a thousand miles begins with a single step. My guess is the philosopher who penned that wants us to take a single small step. The first step is seldom the big one.

It is however the most important one.

Jim Meisenheimer is the creator of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by visiting his website: http://www.meisenheimer.com


MORE RESOURCES:

Sales - Google News

Treasury to Sell Floaters in Second Half of Year, Dealers Say - BusinessWeek


Treasury to Sell Floaters in Second Half of Year, Dealers Say
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The Treasury Borrowing Advisory Committee, the group of bond dealers and investors that meets quarterly with the Treasury to share insights on the debt market, unanimously endorsed the sales, according to minutes of the group's meeting released Feb. 1.

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Apotex pays Bristol, Sanofi damages over Plavix - Wall Street Journal


Apotex pays Bristol, Sanofi damages over Plavix
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Apotex Corp., Canada's biggest drugmaker, has paid Bristol-Myers Squibb Co. and Sanofi SA, the two brand-name drugmakers that jointly sell Plavix, $442.2 million in damages ordered over its improper sales of a generic version of Plavix in 2006.

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Beer sales could be boon for Arizona's universities - AZ Central.com


Beer sales could be boon for Arizona's universities
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Several Arizona representatives have proposed a bill that would open the door to selling beer and wine to the general public at state university sporting events. My gut reaction was "never" as I envisioned stadium students sections turning into a ...

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Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman - San Francisco Chronicle


Wall Street Journal

Fed Sells $6.2 Billion of Bonds From AIG Rescue to Goldman
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The New York Fed in June ended its earlier plan to sell Maiden Lane II assets through regular auctions, following sales of about $10 billion. The face value of the assets had dwindled to about $21 billion when the auctions were halted.
Goldman in $6.2bn toxic asset dealFinancial Times

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Orchids Paper Products Company Reports Record Quarterly Converted Product ... - MarketWatch (press release)


Orchids Paper Products Company Reports Record Quarterly Converted Product ...
MarketWatch (press release)
The increase in converted product sales resulted from a 46% increase in converted product tonnage shipped and a 2% decrease in net selling price per ton. The increase in shipments was due to a combination of new product sales which were primarily in ...

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iPhone on Sprint: Great for sales, terrible for profits - Christian Science Monitor


Christian Science Monitor

iPhone on Sprint: Great for sales, terrible for profits
Christian Science Monitor
The Apple iPhone was the top-selling smartphone of the last quarter, according to a new report from the International Data Corporation – the king of a smartphone market that has expanded by as much as 55 percent over the past year.
Sprint's iPhone sales can't stem lossesSan Francisco Chronicle
Sprint's First iPhone Sales Add to Wider LossWall Street Journal
You can lose money selling iPhone, just ask SprintBetaNews
Slate Magazine (blog) -Fox News -Forbes
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Wells Fargo's Carroll eyes cross-selling by brokers - Reuters


Wells Fargo's Carroll eyes cross-selling by brokers
Reuters
Wells Fargo is known to carefully track sales of credit cards, insurance and other products to its bank customers. And executives have embraced the idea of cross-selling. The firm does not have any mandatory cross-selling sales goals for its brokers, ...

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Las Vegas Still Selling More Homes in January, Yet Prices Still Declining - World Property Channel


Las Vegas Still Selling More Homes in January, Yet Prices Still Declining
World Property Channel
The local housing market began 2012 in much the same way it ended 2011, local home sales increased compared to the same month last year while prices dipped. "We continue to sell existing homes at a record pace and at bargain prices," said greater Los ...

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Newsstand Report: Sales Down Across the Board, Elle Plumets 18%, and ... - Fashionista


Globe and Mail

Newsstand Report: Sales Down Across the Board, <em>Elle</em> Plumets 18%, and ...
Fashionista
Glamour was at the industry average, selling an average of 469544 copies. Marie Claire wasn't far behind, falling 8.9 percent to 231054 and W's newsstand was down 7.4 percent to 20426. Harper's Bazaar's single-copy sales fell 7.3 percent to 147194.
Canadian magazine sales slip in 2nd half of 2011Globe and Mail
Newsstand magazine sales down 10% in USChina Post

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Average Salespeople “Fly By The Seat Of Their Pants” - Utah Pulse


Average Salespeople “Fly By The Seat Of Their Pants”
Utah Pulse
If you feel that selling isn't hard work you probably aren't as successful as you could be. 2. Salespeople don't think through the sale as they should. If you don't know the who, what, where, when, why and how of the sales opportunity, you are missing ...
The Forum Corporation: New Survey Finds That Traditional Relationship Selling ...MarketWatch (press release)

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